05/09 Update below. This article was originally published on May 7
Apple’s iPhone 14 Pro plans are bold, but it’s arguably the company’s refusal to make any significant changes to the standard iPhone 14 models that is the real shocker. And it only got worse…
Following tell-all reports in February that the iPhone 14 and iPhone 14 Max will once again lack Apple’s ProMotion 120Hz display technology, the industry’s most accurate insider has now dubbed that news .
9/5 Update: Hugely Popular (8.3M Subscribers) Apple YouTuber EverythingApplePro (aka Filip Koroy) has thorough in the new iPhone 14 design. Koroy got schematics of the iPhone 14 Pro models and 3D-printed them, admitting “it doesn’t look like much has changed at first glance,” but looking at them a closer look reveals that the earpiece has been repositioned higher up in the phone.
“Another surprising change that I didn’t notice at first, but can’t help but see, is the increase in corner radii alongside the thinner bezels which become 21% thinner. You have more screen but less bezel and more of a nice rounded shape that goes along with the Apple Watch Series 7.”
Koroy warns that these changes don’t add much screen real estate, but it takes the iPhone lineup in a bold new direction. Koroy also adds that the schematics “absolutely confirmed” the new double-hole punching on the Pro models with the standard iPhone 14 and the new iPhone 14 Max retaining the notch. For iPhone 14 Pro buyers, 2022 looks like an exciting upgrade year, but those considering the standard iPhone 14 should probably wait until 2023, when bigger changes are coming.
In an attempt to correct an inaccurate report, Ross Young, CEO of Display Supply Chain Consultants (DSCC), tweeted that “Only Pro Models” will sport ProMotion. And given Young’s stellar track record, it feels like the final nail in the coffin of the technology that’s become both popular and ubiquitous in mid-to-high-end Android smartphones in recent years.
And my feeling is that Apple has locked itself into a corner here. This year, Apple is determined to increase the separation between its Pro and non-Pro iPhones and it can’t do that while giving standard iPhone models a feature called ‘ProMovement’. This despite the fact that there’s nothing particularly Pro about ProMotion in 2022. It’s a rare example of Apple’s marketing jargon coming back to bite the company and it couldn’t come at a worse time. .
Under any other name, ProMotion would have been a simple and popular upgrade for the iPhone 14 and iPhone 14 Max. High refresh rate displays bring a level of fluidity and responsiveness that simply isn’t possible on a 60Hz display, while reducing eye strain. Apple itself markets ProMotion as “the game-changing display”.
But without that, the iPhone 14 and iPhone 14 Max have almost nothing to recommend. In an unprecedented move, the iPhone 14 and iPhone 14 Max will reuse the design, display technology, camera modules and chipset of the iPhone 13. All major upgrades are saved for models of iPhone Pro.
Plus, it comes at a time when Apple is likely to be forced into price upgrades across the lineup. So Apple needed an easy win and ProMotion could have been. As it stands, market analysts are now raising questions about the range’s potential success, and they might just be right.
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