Audi is suing Chinese EV maker Nio – over similar nameplates?


Audi is suing a Chinese electric vehicle (EV) maker, Nio, over what it claims are similar nameplates for two of their automobiles.

The German automaker has taken one of China’s biggest electric vehicle brands to court in Munich after filing a lawsuit against Nio.

(Photo: FAY NURELDINE/AFP via Getty Images)
Visitors look at an Audi S8 luxury car on display during the World Luxury Expo Riyadh 2016 held at the Ritz-Carlton hotel in the capital Riyadh on March 30, 2016.

Audi sues Chinese electric vehicle maker Nio

The legal battle between Audi and Nio is exclusively about the nameplates of the latter’s vehicles, according to a report by Inside EVs. That said, aside from the naming, the luxury automaker finds no other issues when it comes to the lawsuit.

The German luxury vehicle brand finds the name of two Nio vehicles to be very similar to its offerings, which have been on the market for a few decades now.

The two Nio vehicles in question display the ES6 and ES8 nameplates, which Audi says unnecessarily resemble two of its iconic offerings, namely the S6 and S8.

As such, Audi accuses the giant electric vehicle maker of infringing on the German automaker’s trademark rights.

The European luxury car brand confirmed the recent lawsuit through its spokesperson. But Nio’s subsidiary in the region declined to comment on the legal battle, German media outlet Handelsblatt reports.

While Audi believes these vehicles have a similar naming to its lineup, they are two contrasting vehicles beyond their nameplates.

Audi S8, S6 and Nio ES6, ES8

Inside EVs notes that Nio’s ES6 and ES8 vehicles are actually luxury electric SUVs.

Audi Logo

(Photo: Harold Cunningham/Getty Images)
GENEVA, SWITZERLAND – MARCH 06: Audi logo is seen during the 83rd Geneva Motor Show on March 6, 2013 in Geneva, Switzerland. Held annually with more than 130 automotive industry premier products unveiled this year, the Geneva Motor Show is one of the top five motor shows in the world.

According to a recent report by Pandaily, the Chinese automaker introduced its ES6 model in 2018, while the ES8 debuted in 2017, putting these vehicles on the road for about four years already.

On the other hand, the Audi S8 and S6 are two performance sedans from the luxury automaker. And the nameplate of these two models has been on the market for a long time in the 90s.

It should be noted that Nio names its entire range of electric vehicles in the same patterns. The Chinese automaker is currently marketing vehicles such as the ES7, ES8, ES6. Other nameplates include ET5, EC6 and ET7.

Meanwhile, Audi prefers a single letter, single digit naming style. Its current models in the markets carry the monikers A7, A8, A4, as well as Q5, R8, Q8, to name a few.

Read also : The Audi Q4 E-Tron has an augmented reality head-up display that tracks the cars in front of you – here are its other specs!

Manufacturer Nio EV

Although Nio is a car manufacturer based in China, it has started its expansion in Europe.

Audi is suing Chinese EV maker Nio - over similar nameplates?

(Photo: Drew Angerer/Getty Images)
NEW YORK, NY – SEPTEMBER 12: William Bin Lee, CEO and Chairman of electric car maker NIO, rings a ball as NIO stock begins trading on the opening bell floor of the New York Stock Exchange (NYSE) on September 12, 2018 in New York City.

It first started selling its vehicles in Norway. But it also plans to sell its electric vehicles in other countries like Germany, Sweden, Denmark and the Netherlands.

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