CAM Study Finds Tesla’s Most Innovative Car Maker



The Center of Automotive Management (CAM) analyzed the innovative strength of 32 car manufacturers on 291 innovations in the field of electric mobility. Tesla remains by far the first innovator in the technological field but is followed by VW.

Volkswagen is among the “Fast Followers” ​​in second place with the Chinese manufacturer BYD in third place and the Hyundai group in fourth place. In addition to BYD, Geely, BAIC and SAIC also entered the top 10 most innovative BEV carmakers, making four Chinese automakers for the first time.

Chinese OEMs could soon do even better in the rankings: German researchers see a big improvement for companies like Nio and Xpeng, even if they still come out of the top 10. Daimler and BMW only follow in midfield, while Toyota, Honda and Ford are considered “laggards” in the CAM assessment.

For the Innovation Index in the field of electromobility, the team led by study director Stefan Bratzel evaluated the innovations of the models of the series in terms of range, consumption and charging performance “for improve customer benefits ”. In the case of Tesla, the CAM justifies the 159.4 index points by “strong innovations in the field of autonomy and charging performance”. The assessment for the year 2021 should also be interesting: on the one hand, the load capacities of the revised S and X models increase to 250 kW, but there are reports of users who get only low charging capacities with the LFP batteries of their MIC Model 3 increases.

Volkswagen increased its score by 37 index points to 122.6 points compared to the previous year. The reason given here is “the high segment ranges and charging performance of the VW ID.3 as well as other innovations from Porsche (Taycan) and Audi (e-tron)”. The VW group’s lead over BYD is great. It even increased in the current valuation: while the Wolfsburg-based company was able to earn the aforementioned 37 points, the Chinese automaker improved by 23 index points to 70.0 points. Here the “innovations of the BYD Han EV” are mentioned above all – that is, probably above all the “Blade Battery”With LFP technology.

After strong gains, the Hyundai-Kia group was only able to progress by nine points to 58.2 index points. Indeed, few innovative eMobility solutions from the Korean company have entered the market in 2020. Here too, we are already looking forward to the evaluation for 2021, when Hyundai with the Ioniq 5 and the subsidiary of the Kia group will launch the first models based on the new E-GMP 800 volt technology to completely different market segments.

Correlation between innovation and BEV sales

Behind the Koreans is a dense midfielder from Renault to GM, Geely (including Volvo and Polestar), BAIC, PSA and SAIC – all scoring between 41.4 and 31.4 index points. So, an innovative new model could lead to strong changes here in the future. Daimler is in 11th place with 26.0 index points but could improve significantly in 2021 with the EQS. Behind them, Great Wall, BMW, Fiat-Chrysler and the Tata group (including Jaguar Land Rover) are counted as followers. From 16th place, Nissan (13.2 index points) joins the ranks of latecomers and newcomers. Here Nio, with 9.2 index points, has already beaten Mazda, Toyota and Honda.

“Established automakers need to prepare because in the next few years we can expect tremendous innovation momentum not only from Tesla, but also from newcomers in electromobility such as Lucid Motors or Chinese manufacturers Nio and Xpeng. “, explains Bratzel. “Anyone who is behind in electric mobility is taking a big risk. “

Moreover: “The electrical innovations of manufacturers can boost their sales. For example, there are startling correlations between the strength of innovation and the sales of electric vehicles (BEVs) of automakers. Among the top 5 OEMs with the highest sales are also four of the most innovative car manufacturers in the field of pure electric mobility. “

With a report by Sebastian Schaal, Germany.

Source: press release by e-mail

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