A 320-plus-year-old market finally has its own logo as part of a branding strategy to tell people there is more to offer than food.
The Deal Saturday Market is included in William III’s town charter dated 1699 and since the 1960s traders have been setting up their stalls at the Union Road car park where it is still based.
After drastically reducing their size during the lockdown to allow for additional spacing, traders selling non-essential goods were able to return in April and more will join this month, so Deal City Council ordered the logo to coincide with that.
Saturday Market Manager Chris Hobbs-East says: “I’m so excited that after 322 years the Deal Saturday Market finally has a logo that will help it gain exposure in the city and beyond. .
The logo was designed by Deal-based Howell & Hicks, which also designed logos for various other Deal companies including Wellingtons and The Meatball Company.
The dossier was to include the address on the city council’s recently revamped website, to make it known that this is not just a food market and to include the date set.
He added: “It was great that Howell & Hicks could incorporate the fact that we are not just a food market into the logo. “
“With the Covid restrictions we had to adhere to, we were able to easily count how many people are visiting each week. It is surprisingly on average between 2000 and 5000 people!
“We hope that the restrictions will be lifted for the open air markets at the end of June, as that means we will be able to fully open and accommodate 38 stalls per week!
“We are always looking for ways to improve and update the market, to make it a destination for locals and visitors, and having a logo will help increase market publicity.
The market has been located in Union Road Car Park since the late 1960s and this lends itself to be a great asset in helping to orient the public towards shopping on the High Street.
The market offers a wide range of goods including handmade soaps, antiques, vintage clothing and blue and white porcelain with fruits and vegetables, butcher’s meat, cakes, wine and produce. bakery.
It is open every Saturday from 8 a.m. to 2 p.m.
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