Fendi opens a temporary bar in Milan during Design Week – WWD

Some of the highlights include Dedalo tables from Dimorestudio; welcome! sculptural collection by Chiara Andreatti, which is an evolution of a 2017 range presented at Design Miami, presented with Pequin upholstery; Totu by Toan Nguyen, a linear and versatile seating system where the steel structure contrasts with the leather body, or the Parsifal Round armchair by Thierry Lemaire, with a crescent-shaped silhouette. Also designed by Chiara Andreatti, the Clouds bed, with its textile double headboard embellished with a bamboo frame.

The outdoor collection was launched in October and was characterized by a thickness of its bamboo structure and the volume of the cushions, the Sagano Collection, and once again designed by Piero Lissoni, it is now joined by Ohe – from the Japanese word for “ protection” — a series of bamboo seats with a slimmer design that can be combined with a dining table in the same material and a marble top.

Fendi is adding an art de la table collection, a porcelain line embellished with motifs inspired by the Fendi O’Lock logo, which will be launched in October.

Interior of the Fendi Casa apartment in Milan

Fendi increasingly associates the brand’s fashion codes with those of the Casa line. The arches of the Metropolis series by Atelier Oï, to which the dining table is now added, recall those of the brand’s headquarters at the Palazzo della Civiltà in Rome; the Karligraphy graphic motif designed by Karl Lagerfeld, where two Fs in italics intertwine, becomes a rug.

To complete the range, Fendi adds a line dedicated to lighting, developed by Flos and with a number of pieces designed by the studio Marcel Wanders, Toan Nguyen and Formafantasma.

Fendi presented its first Casa Collection in October operating under a new joint venture with Design Holding. As reported, in May last year the Rome-based luxury company partnered with Design Holding, jointly controlled by Investindustrial and The Carlyle Group, to form Fashion Furniture Design, or FF Design, to develop the Fendi Casa activity. The home line was previously produced and distributed by licensee Luxury Living, operating through Club House Italia.

Venturini Fendi has a long history of working with international designers and architects, partnering with Design Miami for over a decade, and this approach extends to the new home collection, which is now more integrated and brand aligned. .

The Fendi Bar will reflect the codes of the brand. The exterior is a light, natural laser-patterned wood with interlocking O’Lock logos, as is the white and beige wallpaper. The square structure is topped by a Fendi Bar sign in red neon and a yellow and beige striped Pequin bimini top. Brilliant Fendi yellow dominates the counter and stools, toned down by a Pequin brown wood floor.

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