SAN ANTONIO –Former San Antonio Wagner basketball player and Texas Tech goalie Kevin McCullar Jr. quickly made a name for himself on the court for the Red Raider basketball team, and now for the first time , he uses his name to open up opportunities for approval and give feedback to the community.
McCullar is one of thousands of student athletes from across the country who can now endorse products or benefit from the use of their name, image and likeness (NONE). The NCAA approved the new interim policy, and NIL laws came into effect in July in a number of states, including Texas.
It’s a day that many college athletes never thought would come and McCullar and his family passed the new laws without hesitation.
“I never thought I would be able to create my own brand or deal with companies,” McCullar said. “I am very happy to be still in school and this is going to be part of the change.”
“My family and I do the drawings. Every t-shirt and hoodie has a background story. Pwrfwd.com helped me show who I am as a person with my clothing brand, ”said McCullar.
Before the passage of the NIL laws, McCullar was already drawing attention on social media for his online digital series called “Kev’s Corner”, where he would sit with his teammates to introduce them to Red Raider fans and have conversations. fun about life and leisure.
“We’ve had a lot of support and it’s nice to be able to get my teammates recognized, to know who they are outside of basketball,” said McCullar. “I can definitely see myself in the future, maybe doing sports broadcasting. It’s fun talking to these guys and showing our personalities off the pitch.
The series caught the attention of Raising Cane. The popular chicken restaurant chain has announced that it is teaming up with McCullar to film two new episodes of “Kev’s Corner” which will be named “Kev’s Caniac with Cane’s.”
The next episodes are not affiliated with Texas Tech, but will have a similar format and will be recorded in different locations. The episodes will then be posted on McCullar and Raising Cane’s social media accounts.
“They contacted me after the NIL rules were adopted, and I’ve loved Raising Canes since I was a kid. They also want to help me give back to charities, and that’s what I’m looking for, ”said McCullar. “It’s not just about making a profit, I try to do things with companies and brands that will allow me to give back. It’s the perfect fit.
As part of the deal with the restaurant, McCullar will also participate in a one-hour basketball signing event at a Raising Cane restaurant and coordinate a check signing event, and donate funds to a charity. supported following a ‘day back’ at all four Lubbock Raising Cane restaurants.
“The proceeds of this day at the four locations, I will donate to a charity of my choice,” said McCullar. “It’s gonna be a great day. “
McCullar said that in the future, he wanted to continue not only to try to build his own brand, but also to be a leader in the community. One of her shirts reads Perseverance, Passion and Power. “That’s pretty much what defines me,” McCullar said.
“I know everyone is going through something,” McCullar said. “The brands I try to sign with are companies where I can give back to people for everything they have done for me and all the support they give me.
The young goalkeeper is entering his third season at Lubbock after wearing the red jersey of his first year. He was an Honorable Mention All-Big 12 last season after averaging 10.4 points, 6.3 rebounds and 1.7 steals per game last season.
He was also named to the All-Big 12 Academic First Team in 2020 and 2021. His decision to stay at Texas Tech after Chris Beard left was an offseason victory for the Red Raiders program.
“Lubbock and Texas Tech University are my home, and here I have everything I need to level up and achieve my goals. After Coach (Mark) Adams finally got the job, I was into it and I was engaged. There will be no fall, ”said McCullar.
As he improves his game on the court, he also calls these recent off-court approval opportunities a learning experience.
“You kind of learn the business side of the world, it’s like being like a miniature professional athlete in a way. You have to deal with different things, talk to different people, and have people in your life to guide you, ”said McCullar. “I’m learning a lot about the business and hopefully that translates into playing professional ball somewhere.”
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