How much to charge for logo design in 2022?

How much to charge for a logo design is a question graphic designers often ask. The answer, of course, depends on a variety of factors ranging from experience to how long it takes to complete a design.

In this blog post, we’ll look at what goes into pricing logo design projects, discuss the stages of design, and look at the value-based pricing approach versus time. At the end, you can set the right price for your logo design services!

What is logo design and why is it important?

Before we get into logo pricing, let’s understand why logo design matters. A logo is a graphical representation of a company name, trademark, or other identifying information often used on company letterhead, business cards, and product packaging. A well-designed logo can help create an instant visual association with a company or brand, enhancing customer recognition. For this reason, it is important to ensure that the logo is well designed and reflects the positive attributes of the business.

How much to charge for logo design

Graphic designers often struggle to determine the fair price of their services— you don’t want to scare off your customers, but you don’t want to undervalue yourself either.

Although most graphic designers charge an average of $25 per hour, many of them do not work on an hourly basis but instead charge a fixed price for their designs, which ranges between $300 and $1,500 depending on their experience. Similarly, a design agency charges an average of $2,000. Brand-conscious businesses that have sufficient funds usually opt for this arrangement.

If you are a freelancer, here are some factors you should keep in mind when pricing your logo design.


Of course, one of the most important factors that determine the price is your expertise. Professional graphic designers with a solid portfolio and years of experience are able to charge more than someone starting out because they have more skills and knowledge. On the other hand, if you’re new to the business, you might want to consider charging less to build your portfolio and attract customers.


Before starting their work, most professional graphic designers and graphic design agencies create a contract detailing the number of revisions and concepts, logo placement, etc.

If a project requires a lot of extra work, you’ll need to include that in your logo design price. This includes the number of revisions requested by the client or additional services such as copywriting or brand identity design. Since you will be spend more time on this type of project, it is advisable to charge your customers a higher price for your efforts.

On the other hand, if the project requires creating a simple design without any revisions, you can charge a lower price.

Customer type

The type of client you work with also affects your pricing. Large companies and businesses in general have a larger budget they are willing to spend on a quality logo design. Also, if you charge them a lower price for the logo design, they may be skeptical of your work.

On the other hand, if you are approached by a individual or non-profit organizationyou might want reduce your pricesbecause they don’t have a lot of money. Of course, if you think they are underpaying you, you can recommend another designer! It will also not only increase your reputation in the market but also your network in the graphic design industry.

Project deadline

Another thing to keep in mind is the project deadline – if a client needs a logo urgently designedyou may be able to charge a premium fee or peak fee for your services. Clients who want the logo urgently will have no problem paying you more than the average logo design price.

However, you shouldn’t take on more projects than you can handle just because of the money. If you are unable to meet their deadline, it is better to hand over the project than to deliver poor work. Do it professionally and you can again recommend another graphic designer instead.

Key points to remember

A logo is very important in establish brand identity— a well-designed logo can help create an instant visual association with a brand and build customer recognition.
The typical logo design price ranges between $300 and $1500although design agencies tend to charge more.
To decide the price of the logo, consider your experience and the project deadline.
The price also depends on the type of customer…if it’s a big business, you should charge more, but if it’s a small business, you can charge a little less.
The price also varies depending on the project specifications as the number of revisions, or additional services such as writing.

Stages of the production process

Even after considering the above factors, it can be difficult to determine the exact price. Here are some steps involved in designing a logo that you should consider when invoicing your clients.

Research is the most overlooked part to design a logo, and it is often not factored into the price of the logo design. However, this part takes the most time, as you need to research your client’s business and competitors to provide a quality logo.

Brainstorming is another part of logo design that gets overlooked, especially by clients. At this point you are basically looking for design inspiration that matches your customers’ needs and what’s right for their business. This is a crucial step for which you absolutely must invoice your customers.

This step involves sketching, mind mapping and creating drafts of the logo corresponding to the needs of your client. You can use logo maker apps to create concepts and drafts.

The logo design pricing guidelines also consider presentation when calculating price. Many graphic designers use free premade Photoshop mockups to make their presentations by printing the design, creating logo placements, or creating design books. The the style of presentation ultimately depends on the client— if your client is a large company, you will need to make a high quality presentation.

Once the client has seen the design, they can request revisions in the form of corrections or slight variations of the logo, but they can’t ask you to modify the original design. Be sure to let your client know how many revisions you can do before starting the project so you’re on the same page.

The last thing to consider in the logo design price breakdown are the production costs. If you paid to create the logo in high resolution or to get a stock image, you must include it in your price.

In addition to taking all production steps into account when calculating your price, remember that there will always be customers willing to undercut your price, but good customers will have no problem providing you with the price you deserve!

Value-Based vs Time-Based Pricing

As already mentioned, you can either choose to bill your clients by the hour or by the project.

Hourly rate

If you choose the hourly rate, it is important to fully understand your costs and how long the project is likely to take. You should also consider whether you want to offer a discount for prepayment or longer projects. Be sure to also bill for time spent on research and brainstorming, as it is often overlooked.

Value-Based Approach

With a value-based fee for logo design, you’ll need to decide how much the project is worth to the client, taking into account the time and effort involved, as well as the client’s budget and the value they’ll get out of it. the definitive logo.

For example, if a multinational company approaches you to have a logo designed, you should charge them more considering the importance of the logo for their brand image. You should too find out how much profit they earn and charge them accordingly. Suppose a company realizes $30,000 profit per month—by charging 10%, which is $3000, wouldn’t weigh much on such a business.

However, if a small company approaches you, you cannot charge them that much and you should consider offering a low price even if you are an experienced freelance designer, as they will not have the funds to pay more.


A logo is crucial in building awareness for any brand. There are many factors to consider when pricing logo design services, but the most important thing is to have a clear understanding of your costs and the value you provide to the client. Remember not to underestimate yourself, because you will play an important role in building your client’s brand. With that in mind, you can start negotiating a price that works for both of you!

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