Let’s celebrate! Tychy studio honored with world’s best design awards – The First News


Specializing in branding and wayfinding, Blank Studio was recognized for its visual information systems designed for Browary Warszawskie and Chill Inn in Łódź.
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Widely regarded as the most prestigious design competition in the world, a Tychy-based studio is celebrating after two of its Polish projects were honored as best in class by the Red Dot Design Awards.

Specializing in branding and wayfinding, Blank Studio was recognized for its visual information systems designed for Browary Warszawskie in the capital and Chill Inn in Łódź.

“We have received many awards, but yes, this one was surprising. It definitely improved our mood! says the team.press material

Blank Studio’s creative director, Bartłomiej Witański, told TFN: “We received many awards but yes, this one was surprising. It definitely improved our mood! »

Opened to great fanfare last year, Browary Warszawskie has won widespread acclaim for its mixed-use project and the way it has brought such a historic property to life. However, for Blank Studio, this legacy was one of the challenges they faced when creating the guidance system for the project.

Opened to much fanfare last year, Browary Warszawskie has won plenty of accolades for its mixed-use project.press material

“It’s not a simple space,” says Witański. “The new architecture was mixed with old objects, but we still had to find a coherent design that would fit in with the whole space. Moreover, it is very diverse in terms of users as it has office and residential buildings as well as a large number of shops and restaurants – each of its users is looking for something different.

Finding a solution meant meticulous groundwork.

The nature of the development required that the typeface, pictograms, signs and messages synchronize harmoniously with the urban greenery, historic elements and chic new construction structures.press material

“We always start by considering the specific needs of the people who will be using a space,” says Witański. “In this case, we investigated what their ‘objectives’ were during the visit – what would they be looking for, how would they behave.”

With this done, the Blank Studio team then created “profile portraits” of these different users, and the type of routes they would take when traversing this significant investment.

The client’s brief required an intelligent visual information system that would reflect the dynamic nature of Browary.press material

“Of course,” adds Witański, “we then listened to the needs of the client as well as the architects about their concept. Without all this, we would never have been able to prepare a successful project.

Located in and around the footprint of the former Haberbusch i Schiele brewery, the multi-faceted nature of the development required that the typeface, pictograms, signs and messages sync harmoniously with the urban greenery, historic elements existing and chic new construction structures.

A well-designed system involves knowledge of sociology and psychology, psychophysiology of vision, color theory, principles of composition and typography, graphics, design, ergonomics, construction, and even knowledge of types of materials.press material

Additionally, as a flagship project, the client brief required an intelligent visual information system that would reflect both the dynamic nature of Browary and the rich history of the 19e century-old brewery that once operated on the plot. As evidenced by their award, Blank Studio was able to provide just that.

“Obviously, an effective wayfinding system prevents people from feeling lost in a space,” adds Witański, “instead, they feel comfortable and safe when walking. To achieve this objective, simple and clear instructions are essential.

At the Chill Inn, the concept was informal and relaxed.press material

As logical and simple as it sounds, there can’t be a single person who hasn’t fallen foul of wayfinding studios that make their job too difficult.

“Studios sometimes forget that a wayfinding project is designed to quickly and securely inform end users of the directions they need to take. A well-designed wayfinding isn’t just about eye-catching graphics.

“Users here are mainly young people who need to spend a lot of time in this space,” says Bartłomiej Witański.press material

“A well-designed system involves knowledge of sociology and psychology, psychophysiology of vision, color theory, principles of composition and typography, graphics, design, ergonomics, construction, and even knowledge of types of materials.”

Basically, says Witański, although the fundamentals exist, an individual approach is essential. “Every space is different,” he says, “so there are no one-size-fits-all solutions: you can’t apply one rule at all levels. You need to put the user first, understand their behavior, and then design a signaling system that meets their needs.

“It’s a variation of the digital ‘user experience’, designed just for a physical world with physical barriers,” he continues.

“You need to put the user first, understand their behavior, and then prepare a signaling system that meets their needs,” says Witański.press material

Concrete proof of this is provided by the other project from Blank Studio hailed by the Red Dot Awards. A next generation student dorm, it couldn’t be more different from the aspirational Browary Warsazwskie.

“It’s completely incomparable,” says Witański. “The users here are mainly young people who need to spend a lot of time in this space. In this case, the client is also asked to “enrich” the architectural design.

“The whole concept is very informal and relaxed, but at the same time it complements the interior design very well, in our opinion. The whole color palette fits well together while another interesting aspect is the paint mural on the facade that highlights the nature of this investment in a very interesting way.

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