Luxury sports car maker Ferrari taps Qualcomm for its digital transformation


The Ferrari logo on a sports car. REUTERS/Guglielmo Mangiapane

Italian automaker Ferrari said on Tuesday it will partner with Qualcomm to use the San-Diego company’s high-end Snapdragon processor technology to accelerate the luxury automaker’s digital transformation.

The deal will cover both Ferrari’s road cars and its Formula 1 team and the first joint projects, including the so-called digital cockpit, have already been identified, the Italian group said in a statement.

Ferrari’s new CEO, Benedetto Vigna – a tech industry veteran – said in November that Ferrari would seek technology partnerships as it progresses in the transition to cleaner mobility and in order to pivot technologies that require high investments.

“Innovation requires market leaders to work together. Through this agreement with Qualcomm Technologies, we are expanding our knowledge in digital technologies and areas of Web 3.0 with high potential for automotive and motorsport,” Vigna said in the statement.

The Snapdragon logo will debut on the F1-75 racing model, the single-seater Ferrari that will be unveiled at the company’s headquarters in Maranello on February 17.

“We are delighted to see our automotive technology leadership play a vital role in this new strategic relationship with Ferrari,” said Qualcomm CEO Cristiano Amon. “We look forward to helping shape what the future holds by working together to deliver world-class driving experiences to their customers through our Snapdragon digital chassis.”

Reuters contributed to this article.







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