MINI teases the design language of charismatic simplicity

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Being a designer at MINI can seem like an easy job since you can’t stray too far from the well-known formula. On the other hand, it’s hard to keep a car’s styling fresh in a changing automotive industry without altering the original theme that made the British brand so popular. Spy photos have shown that the new Cooper won’t be far removed from the outgoing model. However, the BMW-owned brand announces a new design language.

Dubbed “Charismatic Simplicity”, MINI’s new face removes most chrome elements and does away with leather altogether. We’re told future models will ride on platforms designed from the ground up for EVs, so expect a spacious interior in a compact body. Not only will the usual three-door hardtop model and the Countryman adopt the new design language, but so will a soon-to-be-unveiled concept car for an “electric crossover model for the premium small car segment.” range”.

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You’ll easily identify the rear of a MINI from the traditional Union Jack pattern of the rear lights, which will have an individual lighting design for each model using LED technology. Inside, the next-gen cars are going to get OLED displays for the instrument cluster and touchscreen in the same vein we’ve already seen on the Vision Urbanaut concept.

MINI is proud to announce that it will be the first car manufacturer to install a touch screen with a fully usable round surface. This upgrade will come with a revamped user interface, but the company won’t go all-digital like many other players in the industry. There will still be traditional toggle switches below the center display to provide quick access to some of the features you’re likely to use the most.

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We’ll have a better understanding of the Charismatic Simplicity design language in late July when this new crossover concept – unlike the Countryman – is officially revealed.

Source: MINI

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