SLO Food Bank trucks to hit the road soon with a new design


Seven Food Bank SLO vehicles, including five box trucks and two vans, will be updated in a new design

-The SLO Food Bank announced that its fleet of delivery trucks will soon be spotted in a new design as they roam SLO County distributing nutritious food to the community’s most vulnerable people. This change is a result of SLO Food Bank receiving the 24 Hour Donation 2019, Verdin Marketing’s annual charity event aimed at becoming a local non-profit organization.

With the hunger rate skyrocketing since the start of the pandemic, full implementation of the 2019 rebranding effort has been put on hold. While the SLO Food Bank continues to provide food at a much higher standard than it was before the pandemic, the organization says it is delighted to take this important step in rebranding, especially as every truck will now display clearly and beautifully information on how to receive help. A total of seven SLO Food Bank vehicles, including five box trucks and two vans, will be updated in a new design that connects vital aspects of its nonprofit mission with the vibrant agriculture of San Luis Obispo County. , the organization’s unwavering volunteers, and the donors and other community partners who make this mission possible.

“We engaged our entire team in this creative process and together we chose vibrant colors, fresh produce, local landscapes and the hands that make it all possible,” said Luise Gleason, Marketing and Communications Coordinator at the SLO Food Bank. “The categories we have chosen for each of our five big box trucks are citrus, greens, berries, carrots and apples, because fresh produce is key to our mission. Although each truck features a different farming scene, the theme remains the same.

Gleason worked with Carolyn Eicher, local photographer and SLO Food Bank volunteer, to photograph different pairs of hands holding fresh produce. Ten other people, each with a special connection to the SLO Food Bank, volunteered as role models. Hand models included SLO Food Bank volunteers, donors, staff, partner nonprofits, local farmer Tom Ikeda and Proxima Prada lead singer Nick Larson.

For the design backdrop, the SLO Food Bank worked with local farms, including Talley Farms, Rutiz Farms, First Fruits Farm, and Cal Poly, to capture vistas of produce grown in SLO County.

In addition, SLO Food also celebrates the continued support of fuel sponsor, JB Dewar. “We are honored to partner with SLO Food Bank on the design of their new delivery trucks,” said Morgan Dewar, COO of JB Dewar. “For the past 5 years, JB Dewar has helped the SLO Food Bank distribute healthy and nutritious food to our community by providing the fuel to run these trucks. We’re excited to see them hit the road and providing reliable access to food to even more people. “

Another important partner in this project is Donahue Truck Center, an independent trucking company that strives to support the community it lives in through its Idealease Cares program, and generously sponsored a large portion of the expenses for this project.

“Donahue Idealease is honored to be associated with the wonderful staff of SLO Food Bank over the past six years and has been a partner of Feeding America for over 30 years,” said Richard Kopp, Vice President of Sales, “We have had the privilege of contributing, however small, to the mission of ensuring that the community of San Luis Obispo has a place to count on when hunger is a problem. For some it is difficult to understand; for others, it is an everyday concern. Many thanks to the people and to the mission of the SLO Food Bank.

The SLO Food Bank plans to celebrate the completion of the first packed truck and its first official refueling on Friday, September 17 at JB Dewar, located at 75 Prado Rd. In San Luis Obispo at 1 p.m.

To learn more about the work being done by the SLO Food Bank in San Luis Obispo County, please visit www.slofoodbank.org.

About the Author: Staff News

Paso Robles Daily News press staff wrote or edited this story based on local contributors and press releases. News staff can be reached at [email protected]


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