Top 6 Free Survey Tools for Marketers


The number of online surveys has increased dramatically over the past decade, according to the Pew Research Center.

From short social media polls to long comment forms, it’s never been easier to poll your target audience and find out exactly what they’re thinking.

When it comes to free survey creators, there are plenty of options to choose from.

That’s the good news.

The bad news is that you have to wade through your options to find the best survey tool for you.

In this article, I’ve done that dirty work for you.

Below, I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the one that best suits your needs.

But first, the caveats.

What you miss with free survey makers

When something is free, there is usually a catch. The same goes for free survey creators.

Free survey tools, or the free plan offered by a paid survey tool, often come with the following limitations:

  • Limited export options. You may not be able to export your survey data for review in Excel or Google Sheets. There may be a PDF-only export option or no export capability at all.
  • Limited analysis. Free survey tools often skimp on analytics. You can be left to your own PivotTables and Excel expertise if you want to create something fancy from your survey data.
  • Limited survey functionality. This runs the gamut, from a limit on the number of respondents or questions you can have per survey, to allowing a limited number of question types (e.g. multiple choice, long form, etc.) .).
  • Limited additional benefits. By benefits, I mean those other features that make the software great. With survey creators, that can mean easy-to-access support, the ability to embed surveys in emails or web pages, multiple user accounts, or integration with other email marketing software. -mail or CRM.
  • No brand. Free survey makers give you their tools for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap their logo for yours. You’ll likely be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both).

If any of the above are dealbreakers for you, you should plan on dropping some dough on a paid survey tool. That’s why I’ve also included the starting price for the six tools shown below.

In case you need to upgrade later, it’s easier to do so from a tool you already know.

Top 6 Free Survey Tools

Without further ado, I present to you the best free survey makers you will find today. These are listed in no particular order.

1. Google Forms

Screenshot by author, June 2022

Do you live and die by your Google Drive?

Good news: Google also offers free survey software via Google Forms.

Ok, I know I just said these weren’t presented in any particular order, but I’ll openly admit that Google Forms is my favorite. Look at all the features they include in their free plan!

All you need is a free Google account to get started.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • Unlimited questions.
  • Unlimited responses.
  • Export to Google Sheets.
  • Survey logic (ability to skip or trigger questions).
  • Ability to embed YouTube images and videos.
  • Ability to embed the survey on your website and share it on social media.
  • Survey analytics, real-time updates.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free marking.

What’s missing from the free plan:

  • Improved security and collaboration options.
  • Integration with your existing Google Workplace account.

Price: Completely free. Google Workplace pricing starts at $6 per user per month.

Best for: Anyone and everyone, for professional or occasional use.

2.SurveyMonkey

surveymonkeyScreenshot by author, June 2022

SurveyMonkey is the online survey tool. Created in 1999, it is still the best-known online survey software.

Despite the limitations of its free plans, SurveyMonkey continues to be popular thanks to its intuitive interface and brand recognition. Notable clients include Allbirds, Tweezerman, and Adobe.

A nice perk is that you can test out all paid features with your free plan. (You just won’t be able to use it in your live survey until you’ve paid.)

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions.
  • 15 types of questions.
  • 100 responses per survey.
  • Over 250 customizable survey templates.
  • Ability to embed the survey on your website.
  • Mobile app.
  • An user.

What’s missing from the free plan:

  • Unlimited questions, question types and answers.
  • Data exports – that’s a big deal!
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Advanced security (single authentication, HIPAA compliance).
  • A/B testing.

Price: Freemium. Paid plans start at $16 per month for individuals, $25 for teams.

Best for: Those who want a proven survey maker with all the features you could ask for.

3. Character shape

character shapeScreenshot by author, June 2022

Many online survey tools are designed for the general public.

Readers of Search Engine Journal will be delighted to learn that there is a survey tool created just for us. Typeform was specifically designed for marketers, UX researchers, and business owners like us.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 10 responses per month.
  • Basic question types.
  • Basic reports and analytics
  • Ability to embed the survey on your website.
  • Integrations with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What’s missing from the free plan:

  • Unlimited questions and answers.
  • Personalized thank you screen.
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Ability to accept payment.
  • Ability for survey respondents to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

Price: Freemium. Paid plans start at $29 per month.

Best for: Enterprise users, UX researchers, and marketers hoping to track customer behavior.

4. Zoho Poll

Zoho surveyScreenshot by author, June 2022

Zoho Survey is part of the same suite of Zoho apps that caters to sales, HR, IT, finance, and just about every type of business user you can think of.

Given their remit of building SaaS software for businesses, their survey tool is every bit as robust as you might expect. Clients include big names like Netflix, Amazon, Facebook and Change.org.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in an email or website, or share them on social media.
  • Export to PDF.
  • 250 survey templates.
  • Password protection and HTTPS encryption.
  • An user.

What’s missing from the free plan:

  • Unlimited questions and answers.
  • Ability to export to XLS or CSV.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Team collaboration.
  • Real-time responses.
  • Multilingual surveys.
  • Integration with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite and others.

Price: Freemium. Paid plans start at $25 per month.

Best for: Zoho users or anyone who needs an extra level of security for their surveys.

5. Alchemist

alchemist investigatorScreenshot by author, June 2022

Alchemer is an advanced survey tool developed for the enterprise client.

Paid features include custom coding so you can customize every element of your survey, from survey URL to form logic.

They stand out among free survey makers for being one of the few (apart from Google Forms) that offers unlimited questions and Excel exports in their free plan. Clients include Disney, Salesforce, Verizon and The Home Depot.

Here’s what’s included in the free plan:

  • Three surveys at a time.
  • Unlimited questions.
  • 100 responses.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited responses.
  • Unlimited question types.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Ability to embed surveys into websites.
  • Export to PDF, PowerPoint or Word.
  • Ability for survey respondents to upload files.
  • Analyzes and investigation reports.
  • Ability to accept payment.

Price: Freemium. Paid plans start at $49 per month.

Best for: Enterprise users who need to create long surveys with advanced logic and question types.

6. Contact form

jotform survey creatorScreenshot by author, June 2022

With over 10,000 templates, Jotform takes the cake as the survey builder with the most form templates on our list.

Jotform also sets itself apart by allowing you to accept payments with the free plan (although you’re limited to 10).

This popular survey creator includes clients as varied as AMC and Nickelodeon, Redfin, and the American Medical Association.

Here’s what’s included in the free plan:

  • Five polls.
  • 100 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in an email or website.
  • Export to PDF or Excel format.
  • 10,000 survey templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited questions and answers.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • HIPAA compliance.

Price: Freemium. Paid plans start at $29 per month.

Best for: Users who want a template for every possible survey type.

What survey tool will you use?

There truly is a survey tool for everyone.

The options above are all solid choices. Which one is right for you may depend on the needs of your organization and your personal preferences.

Take advantage of the free trials and see which one you like best.

More resources:


Featured Image: Prostock-studio/Shutterstock

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