UTPB unveils new academic logo



The University of Texas Permian Basin is poised to make its mark in the world with its new academic logo.

Unveiled Thursday in the auditorium of the D. Kirk Edwards Family Human Performance Center, a company called Torch in Dallas helped the university create it. A short video showed how the brand was worded.

Chief of Staff / Executive Communications Director Tatum Hubbard said the logo has been in the works for about a year. The university will continue to use its Falcon brand, particularly in the D. Kirk Edwards Family Human Performance Center, but the UT system felt that the academic side of the house should be honored as well. Regents of the UT system approved the new mark in May.

Hubbard said the UTPB wanted something that would elevate its academic offerings and connect with the community.

“… It was a long and exciting process. We really explored all kinds of topics like what really resonates with this university in terms of the region, how do we connect to the region. On campus, these are super identifiable spaces and places, ”said Hubbard. “We talked about Stonehenge and we talked about our Falcon. … We talked about the different buildings. Many universities use an iconic building on campus. So we explored all of these options. We worked with many different constituencies to get their ideas and feedback ”and interviewed several companies including Torch to help them create“ this logo that will become our identity ”.

Hubbard said they think there are two unique things about the new brand: in an abstract way it includes the letters UTPB and it’s also a nod to the history of the university in the Permian Basin.

“So you’ll see if you’ve ever flown in the Permian Basin, when you look down, what you see in terms of road patterns is very identifiable. And for those of us who come from this region, it is important to us. It says a lot about who we are and what we stand for, and it’s definitely a connection to the oil and gas industry that is really such a big part of what we do and why we are successful here, ”said Hubbard. .

President Sandra Woodley said that while the brand, along with the hawk, is a way to market and promote the UTPB, what goes behind the scenes really matters.

“Our number one mission here is to double the number of people who graduate. And we are seeing record growth in registrations over the past few years, ”said Woodley.

“We’re really starting to see the fruits of the work of a lot of people here at the institution to create an atmosphere (where) people want to come here and they want to graduate from here. We are therefore on the right track to achieve this. The fall semester will look normal; and fortunately. It seems like it’s been so long since we’ve had some of the challenges we’ve all been able to overcome. … Although we are not quite out of the woods yet, we will see a fairly normal drop and we believe that our enrollments will increase and that we will have a lot of activity on campus. We are excited about it. The university here is laser focused on our students… It really is our number one priority, ”said Woodley.

She added that there are also a lot of innovation and applied research projects going on.

“You will start to see new construction in the CEED building… between the two cities…” said Woodley.

This will include an incubator, an innovation space, a state-of-the-art manufacturing laboratory and a water and energy laboratory ”to accompany the work underway at the College of Engineering.

The campus library will see its first floor renovated so students can get involved in eSports and a maker space, to name a few.

“We have wonderful spaces for students to get involved in innovation projects. We will have an eSports arena for computer science students, said Woodley.


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